Sticker & Brand Tools
Plan and generate a sticker pack
Use the five-step builder and test one sticker before generating a batch.
- Who can use it
- Project owners and authorized project administrators; AI generation requires Pro
- Where to find it
- Sticker Lab → new pack or existing pack → Continue editing
- Before you start
- A selected project
- Pro allowance for AI generation
- Useful Brand Kit or reference artwork
On this page
Plan before spending
- Open Sticker Lab and start a new pack, or open an existing project pack and choose Continue editing.
- In Character & Brand, select the subject/reference artwork and optionally enter a character or brand name. Review the saved project context.
- In Creative Direction, choose Pack name and the direction shown by the builder. Enter the custom brief, optional visual notes and relevant purpose, audience, tone or pack rules.
- In Concept Studio, review and edit each planned sticker label, action and emoji. Save the plan before image generation. Optional AI suggestions are a separate deliberate operation.
- In Sticker Studio, generate one test sticker first. Read any confirmation and quota information before starting AI work.
- Review the test. Select particular remaining stickers or choose the remaining batch when you are satisfied.
- Wait for Generate → Background Removal → Transparency Check → Ready. Use Refresh status to inspect progress without initiating a new generation.
- Continue to Quality & Release for browser checks and Telegram release.
What you should see
The five stages remain inside one saved project pack. A saved concept plan is not a generated image. Successful image versions remain available in Version History.
Live sticker protection
A sticker marked Live on Telegram is locked against direct regeneration. Generate candidate creates reviewable replacement artwork while the existing live sticker remains in use. Candidate creation is not approval or replacement.
Common mistakes
Do not start a whole batch before confirming the character and reference. Do not click generation again just because a background task is still processing. Provider configuration, remaining allowance and project access can disable generation.
Service Partner boundary
This is an owner creative tool. The delegated Sticker tools scope does not grant Sticker Lab generation, uploads, pack publishing or native send tests. The project owner prepares and publishes packs first; a partner can then only schedule drops from published packs in the managed Sticker Drops panel.
Related guides
Prepare your Brand Kit and Character Lock
Store creative direction separately from official public identity.
Upload and manage files in Asset Vault
Store actual project artwork once and reuse applicable references.
Review, export and publish a sticker pack to Telegram
Finish quality checks, select communities and confirm a real Telegram release.
Use versions and review replacements for live stickers
Keep the live Telegram sticker working while assessing a candidate.
Sticker generation, quality or motion is blocked
Use the failure stage and preserve successful work rather than restarting everything.